Looks

The Private Label

July 18, 2018

The Private Label is a unisex clothing line with a focus on comfort and aesthetics for any occasion. Founded and designed by a multimedia creative who is deeply rooted in sub-cultures, the label is inspired by traditional silhouettes and draws from current scenes in music, art and party culture.

Tell us a little bit about yourself and what you do.

The Private Label is a contemporary clothing project that began in 2016. I do work ranging from creative consultancy, art direction and music/events and it was about time to do a project that was 100% for myself without having to purposely cater to a specific demographic.

What are some recent, upcoming or current projects you are working on?

Currently working on new pieces for the upcoming collection and hosted a crazy party in Paris during Fashion Week with the YetiOut collective. We definitely look to do more music-related projects in the future.

Top 3 favorite or most visited websites and why?

Youtube, SoundCloud, Pitchfork.

What kinds of things are influencing your work right now?

I think little details in our everyday lives influence our work in some ways.

If you were a drink what drink would you be?

Coconut water.

What designers are you interested in right now?

British/Nigerian designer Osheyi Adebayo, Pigalle from Paris and a lot of the design and aesthetics from Scandinavia.

Tell us about your work process and how it develops.

It often starts with an idea that stemmed from an existing piece of traditional clothing and which develops into how I could make it better and add my own twist to it.

Favorite article of clothing?

Oversized blazer jackets always keep it classy and laid back.

What past trends in fashion should never come back?

Foot binding. It was a practice in ancient Chinese dynasties where small feet were considered a symbol of status and beauty.

How has Instagram changed the industry for you?

It’s great because it’s an easy platform to promote your ideas and products but at the same time it’s bad because it is an over-saturation of information, often with horrible things that you don’t want to see.

Can you share one of the best or worst reactions you have gotten as a result of your work?

The best reactions are when you are walking down the street wearing your own clothes and get stopped by people asking you where the clothing is from.